Privacy policy
Your privacy is important to us. It is the policy of Berkley Clothing LLC (“us" or “we” or “Berkley) to respect your privacy regarding any information we may collect from you across our website, http://berkleyclothing.com/ (the “Website”) and to use and process such information in compliance with all applicable laws. This policy applies to information we collect on our Website, in email and other electronic messages between you and our Website, offline or through other means, through any third party, including through application or content that may link to or be accessible from or on our Website.
Information You Provide to Us
We may collect information that relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”) that you provide to us through various means, including, without limitation, by filling in forms on our Website, records of your correspondence if you contact us, your responses to surveys we may ask you to complete for research or customer service purposes, and details of your visits to our Website.
The categories of personal information that we may collect from you may include your name, address, Internet Protocol address and other similar information, email address and/or credit card or other financial information.
How We Use Your Information
Berkley and its e-commerce provider (described below) use your personal information to: (i) enable you to log in to our Website; (ii) fulfill your orders for our products; (iii) guard against potential fraud; (iv) contact you if there is a problem with your account or order; (v) provide answers to your inquiries or questions; and (v) maintain regular communication with you as may be necessary to inform you of offers, updates and other information regarding Berkley and our products.
We will use commercially reasonable means to protect any personal information that we store for these purposes to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification.
We do not share any personal information publicly or with third parties, except as set forth in this policy and when required by law.
Our website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites and cannot accept responsibility or liability for their respective privacy policies.
You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some or all of your requested products or services from us.
Your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us at hello@berkleyclothing.com.
Selling Data to Third Parties
We do not sell personal information to third parties and in the preceding twelve months, we have not sold any personal information.
Non-Identifiable Data and Aggregated Personal Information
Regardless of whether you register for an account or submit information to us, Berkley and third parties performing services for us may send one or more “cookies” to your computer. Cookies are small text files placed on your web browser when you visit our Website that store information on your computer, such as your website preferences. We use cookies when you sign in to keep track of your personal session. We also use cookies to track your activity on the Website as a unique person. For security purposes, all of this information is stored in encrypted form.
You can set your web browser to inform you when cookies are set, or to prevent cookies from being set altogether. Please note, however, that if you decline to use cookies, you may experience reduced functionality and slower site response times.
Berkley or our service providers, including Google Analytics, may also collect web surfing data related to your use of the Website. Such information may include: your Internet Protocol (IP) address, browser type, and internet service provider (ISP); your operating system; which of our web pages you access and how frequently you access them; referral or exit pages; click stream data; and the dates and times that you visit the Website. This data may be collected using cookies, web beacons, page tags or similar tools. As with cookies, the web surfing information is anonymous, “click stream” transactional data that is not associated with any users as individuals.
Web surfing data and similar information may be aggregated for administrative purposes. Berkley may, for example, use this aggregated information in the administration of the Website to improve its usability and to evaluate the success of particular marketing and advertising campaigns, search engine optimization strategies, operation and effectiveness of pages on our Website, and other marketing activities. We also use it to help optimize the Website based on the needs of our users.
How and When Your Information Is Shared With Other Parties
Berkley does not sell, trade or license personal information about its users for marketing purposes. We do, however, work with a number of trusted partners who may perform vital functions as part of our operations, including processing payments for orders, fulfilling orders, managing customer support services, facilitating marketing communications by e-mail and post, providing data analytics and other functions. Personal information is shared (and has been shared within the past twelve months) with these third parties only to the extent necessary for us to process the transactions you initiate or perform other specific services necessary to provide you with information, products or services, or for our internal use. Our partners are legally required to keep your personal information private and secure and to not use it for any purposes other than those set forth above.
We do not monitor or profile visitors to our Website or collect, in any automated manner, any special categories of sensitive personal information. No automated decision-making, including profiling, is used when processing your personal information.
Shopify
The store on our Website is hosted by Shopify, Inc. Shopify provides us with the online e-commerce platform that allows us to provide Services to you, including purchase of our products. Your data is stored through Shopify’s data store, databases and the general Shopify application. Shopify stores your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted according to the requirements of the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. For further information, please consult Shopify’s Terms of Service (https://www.shopify.com/legal/terms) and Privacy Statement (https://www.shopify.com/legal/privacy).
Links to Other Sites
If you follow any links that direct you away from the Website, including links to social media sites or to sites for payment options, among others, this Privacy Policy will not apply to your activity on the other sites you visit. We do not control the privacy policies or the privacy practices of any third parties.
Privacy in Submitted Materials
If you submit any photos to us or to a social media site, including photos of yourself or other individuals, such photos may be displayed on our Website. If you submit product reviews or comments to us, such reviews or comments may also be displayed on the Website. By submitting such materials, you forego any privacy rights in such materials. We may share product reviews and postings submitted by you with third parties, including retailers who sell our products. We will not include any personal information with the product reviews that we share with such third parties but may include your first name with the contents of the review or posting. Please consult the Terms of Service for other conditions relating to submission of materials to Berkley through social media sites.
Security Policy
We limit access to the personal information we have about you to those employees who have a legitimate business need to access such information. We take commercially reasonable steps to protect our customers’ personal information against unauthorized disclosure or loss. However, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, while we strive to protect user information we cannot ensure or warrant the security of any information you transmit to us or from the Website. You engage in such transmissions at your risk.
Age of Consent
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site. Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at the email address below.
Right to Non-Discrimination
You have a right not to receive discriminatory treatment by us for the exercise of your privacy rights conferred by applicable privacy laws, including the California Consumer Privacy Act.
How You Can Access, Control or Delete Your Personal Information
You have choices about the collection, use, and sharing of your personal information.
You can access all your personally identifiable information that we collect online and maintain by visiting the My Account section of the Website. You may log in to your account and view or modify your saved information. We use this procedure to better safeguard your information. You can also request a copy of your personal information by sending us an email at hello@berkleyclothing.com.
You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. You may also log in to your account and modify your saved information.
You can request that we stop using or delete some or all of your personal information, or restrict our use of your personal information by sending us an email with such request at hello@berkleyclothing.com.
You may opt-out of direct marketing or profiling we carry out for direct marketing by sending us an email at hello@berkleyclothing.com or by using the unsubscribe link at the bottom of our email communications.
To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access, making corrections or fulfilling or responding to a request.
Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions that occurred prior your request. We will also retain your personal information if reasonably necessary to for a legitimate business purpose, to comply with our legal obligations, meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, or enforce our Terms and Conditions.
If you have any questions or concerns about our privacy policies and practices, please email us at hello@berkleyclothing.com.
This policy is effective as of 1 November 2020.